How do you make money out of web based content
Posted by Gary on July 27, 2006
We are working with lots of local people to develop web based content. The problem is how you develop a sustainable model. Could content that is produced be sold? If so how and what is the market. Any ideas?
Gary Copitch said
This is an interesting way that could be open to organisations like MCIN http://news.bbc.co.uk/1/hi/entertainment/6121838.stm
testmcin said
BBC to pay for viewers’ pictures
Tara Conlan
Thursday November 16, 2006
The BBC is to pay viewers who send in user-generated content, but
only for material that is “particularly editorially important or
unique”, MediaGuardian.co.uk can reveal.
New guidelines tell BBC staff they can make payments to members of
the public who send in footage from mobile phones or cameras, but
“audiences should not be encouraged to think that payment is the norm”.
The BBC is following in the footsteps of other broadcasters which
have asked viewers to send in their own content.
Channel Five recently announced it would pay viewers £100 for
contributions it used on air.
But the BBC is determined not to encourage viewers to think they will
automatically be paid.
The new editorial policy guidelines state: “Material is submitted to
the BBC under published terms and conditions. These give us a free,
non-exclusive licence to publish on any platform, and the person who
took the footage/pictures retains copyright.
“However, on very rare occasions where material is particularly
editorially important or unique and depicts something of great
significance, we may consider making an appropriate payment.
“In newsgathering, journalists should consult their senior editor,
before entering any negotiations on payments; in English regions
referral should be made to [heads of regional and local programmes]
and through heads of news and current affairs in the nations.
“Audiences should not be encouraged to think that payment is the
norm, or in any way encouraged to take risks, put themselves in
danger or break any laws in order to secure what they perceive to be
material of high monetary value.”
The guidelines go on to explain how the system would work: “In return
for payment we may negotiate an assignment of copyright or exclusive
rights – but bear in mind that material other than photographs may be
copied and used by other news organisations under ‘fair dealing’.
“Bear in mind also that under the standard terms the person sending
in material generally retains the copyright, so they are free to give
or sell their material to others. They may go on to agree an
exclusive deal with another outlet, which would in effect terminate
their licence to the BBC, and we would not be able to reuse the
image, video or audio. We would not have to delete the archive though.”
The BBC received 20,000 emails following the July 7 bombings last
year and 5,000 emails during the first few hours following the
Buncefield oil depot fire last December.
User-generated content is a pressing issue for all broadcasters,
particularly the BBC.
The BBC’s college of journalism also held a session last week titled
Have They Got News for Us at White City on the issue.
Staff from other areas of the corporation, including the World
Service and nations and regions, will also have a chance to attend
the workshop.
The BBC’s new guidelines – which come under the heading “Video, audio
and stills contributions from members of the public in BBC news
output” – also remind staff to apply the corporation’s standards of
accuracy to footage from members of the public.
“Our starting point is that we should aim to apply the same approach
to pictures, audio and video supplied by members of the public, as we
do to any other material we handle as journalists.
“We should not automatically assume that the material is accurate and
should take reasonable steps where necessary to seek verification. As
digital manipulation tools become more accessible, we also need to be
on our guard against photo manipulation and hoaxing.”
Source: MediaGuardian – http://media.guardian.co.uk/broadcast/story/
0,,1948622,00.html
testmcin said
Channel 5 are know starting to see the value of local content and are prepared to pay for it. . This could be the start of developing the market for community content. See the link. http://news.five.tv/
gary said
Have Camera Phone? Yahoo and Reuters Want You to Work for Their News Service. Look at this link to find out more http://www.nytimes.com/2006/12/04/technology/04yahoo.html?ex=1322888400&en=949fa991657f9851&ei=5088&partner=rssnyt&emc=rss
Gary Copitch said
Have a look at this article from the guardian http://technology.guardian.co.uk/weekly/story/0,,2059841,00.html
about how to be a mobile media magnate from a mobile phone. It shows how much the changes in technolgy can help people to have there say.
newmobilephones said
There are other ways to monetise content, if you self publish on your own site and offer articles for publication elsewhere the site could enjoy revenue from Google Adwords, Paid Links, and other advertising mediums.
http://www.phoneslimited.co.uk